A discovery mission will dispatch consumers to informal retail environments. Using 'scavenger hunts' we look for stores or platforms where your own, or competitor products are being sold. We gather feedback on brands, location details, ease of access, prices, and other useful information to 'identify and formalize' for further analysis and strategy planning.
With eyes and ears to the ground, you are not only aware of ever changing dynamics, but you are also taking maximum advantage of them. You hear the rumble long before the event, and can plan accordingly.
Invigorate your sales team with new lead lists and clear gaps in distribution
Monitor competitor channels. Where have they got the advantage, and what opportunities are you missing?
How are new channels affecting price? What is the effect of differing regions on price?
Measure opportunities not yet tried. How will they affect your overall strategy and will they make a difference?