---
title: "COVID: Modified Purchasing Habits for 2021"
description: In store behavioural changes as a result of COVID for 2021
---

[Field Agent South Africa Blog ](https://www.fieldagentsa.com/blog)

# [COVID: Modified Purchasing Habits for 2021](https://www.fieldagentsa.com/blog/covid-modified-purchasing-habits-for-2021)

 Written by [John Hindle](https://www.fieldagentsa.com/blog/author/john-hindle) | Oct 29, 2020 8:29:59 PM

COVID-19 has brought about many changes to almost every aspect of our lives. Field Agent believes that better decisions are made when looking at real-life data. We wanted to understand exactly how consumers have modified their purchasing habits this year; not only in SA, but across the world. A multi-faceted global review of real shopper behaviours can reveal hidden gems for retailers and brands looking to build strategies and budgets for 2021.

 

We therefore consolidated the views of over 6 000 shoppers from the 8 countries in which Field Agent operates, comparing and contrasting shopper attitudes, purchasing habits and the impact of different retail and promotional activities both pre- and post-pandemic.

 

By providing a global perspective and comparing shopper activities and perceptions across multiple countries, we give you a deeper context of how shoppers may behave through various stages of the outbreak and lockdowns.

 

Please fee free to download our latest report here:

 

[View full post](https://www.fieldagentsa.com/blog/covid-modified-purchasing-habits-for-2021)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "John Hindle"
  },
  "dateModified" : "2020-10-29T20:29:59.320Z",
  "datePublished" : "2020-10-29T20:29:59Z",
  "headline" : "COVID: Modified Purchasing Habits for 2021",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1080,
    "url" : "https://f.hubspotusercontent40.net/hubfs/7800697/COVID%20Modified%20Purchasing%20Habits%202021.001.jpeg",
    "width" : 1920
  },
  "mainEntityOfPage" : "https://www.fieldagentsa.com/blog/covid-modified-purchasing-habits-for-2021",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Field Agent South Africa Blog"
  }
}
```